Erin Pearson letter

Re: Proposed Regulatory Approach
Restricted ISI Agent License
Manitoba Insurance Council
About CAFII
The Canadian Association of Financial Institutions in Insurance (CAFII) is a not-for-profit
association dedicated to the development of an open and flexible insurance marketplace.
CAFII was established in 1997 to provide a voice for financial institutions involved in selling
insurance through a variety of distribution methods.
CAFII is the only insurance association today whose members are involved in all major lines
of the insurance business, including creditor’s group insurance, travel, life, health, property
and casualty insurance. Our members provide insurance through call centres, agents and
brokers, travel agents, branches of deposit-taking institutions (DTIs), direct mail and the
Internet. Our members sell products and services that consumers often purchase to
complement other financial products.
CAFII's diversity in membership enables our association to take a broad view of the
regulatory regime governing the insurance marketplace. CAFII works with government and
regulators (primarily provincial) to develop a legislative and regulatory framework for the
insurance sector that helps ensure Canadian consumers get the insurance products that suit
their needs. Our aim is to ensure appropriate standards are in place for the distribution and
marketing of all insurance products and services.