The Canadian Association of Financial Institutions in Insurance (CAFII) is a not-for-profit association dedicated to the development of an open and flexible insurance marketplace. CAFII was established in 1997 to provide a voice for financial institutions involved in selling insurance through a variety of distribution methods. CAFII believes consumers are best served when they have meaningful choice in the purchase of insurance products and services.

CAFII is the only insurance association today whose members are involved in all major lines of the insurance business. Our members provide insurance through client contact centers, agents and brokers, travel agents, direct mail and the Internet. Our members sell highly innovative products and services that consumers often purchase to complement other insurance products. CAFII members offer a variety of insurance products including travel, life, health, property and casualty, and Creditor’s group insurance.

CAFII's diversity in membership enables our association to take a broad view of the regulatory regime governing the insurance marketplace. CAFII works with government and regulators (primarily provincial) to develop a legislative and regulatory framework for the insurance sector that helps ensure Canadian consumers get the insurance products that suit their needs. Our aim is to ensure appropriate standards are in place for the distribution and marketing of all insurance products and services..